Jose Cuervo

Jose Cuervo is the oldest and best-selling tequila brand in the world, with roots going back to 1758 when the Spanish Crown granted the Cuervo family land near the town of Tequila in Jalisco. In 1795 the family received the first official permit to produce tequila commercially, and in 1812 founded La Rojeña — the oldest active distillery in Latin America, still running today. Cuervo pioneered bottling tequila by the individual bottle in 1880, became the first tequila exported to the United States in 1852, and registered the first tequila trademark in 1933. Now led by sixth-generation Juan Domingo Beckmann, the brand sells nearly 9 million cases annually in the US — one in every five bottles of tequila sold. The lineup spans Jose Cuervo Especial for everyday mixing, the 100% agave Tradicional range for purists, and the ultra-premium Reserva de la Familia extra añejo for collectors. Shop the full collection and get any bottle delivered securely across the USA with a free gift note.